THE UNDERDAWG CULTURE
UNDERDAWG x NBYC is a universal apparel brand created and designed by NBA athlete, business owner and philanthropist Montrezl Harrell.
The brand represents a community that continues to display triumphant resiliency against all odds, doubts, fears and obstacles. Those that carry the will to be empowered and victorious, even when labeled as an UNDERDAWG.
We hope to inspire all UNDERDAWGS with our message to Never Believe You Can't (NBYC).